Larry Kendall

“Ninja Selling: Subtle Skills. Big Results.” (buy from amazon) by Larry Kendall is an excellent book that offers a fresh and unique perspective on the art of selling. The book presents a new approach to sales, one that is based on building relationships and focusing on the needs of the customer. In this review, we will discuss the key insights and takeaways from this book. The first key insight from the book is the importance of focusing on the customer’s needs. The author emphasizes the need to understand the customer’s…